Qualifications
Experience
Education
Professional Associations
Workshops
Public Education
Publications
Honors

Qualifications

  • Over twenty years of leadership in the development of the microenterprise field and capacity building for nonprofits
  • Served as Chief Executive Officer of the California Association for Microenterprise Opportunity; founded and served in various executive roles for Bay Area Entrepreneur Association; and served as sole proprietor of Entretec, a consulting company
  • Led advocacy campaigns and designed and implemented activities to educate the public about the microenterprise movement in California; founded and ran an organization to assist nascent entrepreneurs; and helped build the capacity of organizations dedicated to microenterprise development

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Professional Experience

Consultant to Nonprofits, San Francisco Bay Area, CA      2006–present

Provided technical assistance, training and project management services to:

  • Build the capacity of eleven state associations of microenterprise nonprofits.
  • Build the capacity of nonprofit organizations of Washoe and Storey counties of Nevada.
  • Develop a state association for nonprofits in Nevada
  • Build the capacity of nine California community action agencies to operate earned income activities.
  • Build the capacity of sixteen California community action agencies to expand their asset building programs
  • Facilitate formation of asset development coalitions in Northern Nevada and Northern California
California Association for Microenterprise Opportunity (CAMEO), Oakland, CA       1997–2006
Chief Executive Officer

  • Served as the CEO of this statewide association of agencies, non-profits, funders, and individuals dedicated to microenterprise development in California—led activities to educate the public regarding the community benefits of successful microenterprises; helped build the capacity of organizations dedicated to microenterprise development; and built CAMEO from a small consortium of nonprofits to the largest state microenterprise association in the nation with 130 organizational members and a budget of over $500,000.
  • Directed several successful advocacy campaigns for the field of microenterprise development in California—achieved the signing into law of SB 1156 in 2004; and initiated an accepted state resolution to make October microenterprise development month in 2005.
  • Led a public education campaign in 2000 to increase local funding for microenterprise development for welfare recipients—netted over $2 million for nonprofit programs.
  • Developed an innovative model known as the Virtual Peer Learning Cluster—responded to need for affordable, accessible, and effective capacity-building programs for the 130 microenterprise nonprofits throughout California; utilized technology, goal-driven learning, peer consultants, and support networks to affect organizational change and build nonprofit capacity; earned recognition award in 2005 from CEDLI/CARAT for Innovation in Technical Assistants Performance and Service.

Bay Area Entrepreneur Association, San Francisco Bay Area, CA       1990–2001
Founder / Executive Director / Board Director

  • Founded Bay Area Entrepreneur Association, a nonprofit dedicated to providing business education, networking, and support to new entrepreneurs—served in executive roles providing leadership to network leaders, volunteers, and the Board of Directors for the many regularly scheduled and special events with opportunities to showcase businesses and talents of association members.

Entretec, San Francisco Bay Area, CA       19891997
Sole Proprietor / Consultant

  • Served as consultant to businesses and individuals—developed training curricula and delivered training and workshops to entrepreneurs; consulted with new entrepreneurs; and developed and managed programs for private sector and nonprofit organizations.

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Education

  • Master of Arts—Organizational Psychology, John F. Kennedy University,
    Pleasant Hill, CA
  • Bachelor of Arts—Psychology, Wichita State University, Wichita, Kansas

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Professional Associations

  • One Page Business Plan® for Nonprofit Organizations—Certified Affiliate
  • Alliance for Nonprofit Management—Member
  • California Association of Nonprofits—Member
  • John F. Kennedy University—Adjunct Faculty
  • Association for Enterprise Opportunity (AEO)—Member, Past Board Member, Past Chair of the State Microenterprise Association Committee, Member of the Strategic Planning Committee
  • Asset Policy Initiative of California—Past Member of the Executive Committee, Policy Committee, and Steering Committee
  • California Reinvestment Coalition—Past Board Member, Member of the Economic Development Committee
  • Community Advisor Board of Union Bank of California—Past Board Member and Board Chairperson (20022005)

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Workshops

  • Earned Income Strategies for Nonprofits
  • Promoting Your Nonprofit: Marketing, Messaging, and Public Relations
  • The One Page Business Plan for Nonprofits
  • Essential Elements of Coalition Building

 

  • Building Capacity for Statewide Public Policy (AEO conference 2007)
  • Fostering Entrepreneurship—Annual Community Renewal Summit (2002–2005)

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Public Education

  • “Microenterprise: Safety Net, Salary, and Asset”—Public education program developed for social services agencies seeking to include microenterprise development as a welfare to work strategy
  • “Small Business Readiness Course” (2001)
  • “Business Feasibility” and “Business Plan Development” (1994)—Entrepreneur training curricula

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Publications

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Honors

  • CEDLI/CARAT Innovation in Technical Assistance, Performance and Service Award
    Awarded in 2005, accepted on behalf of CAMEO
  • California State Senate Resolution No. 801 honoring Catherine Marshall’s “exemplary record of personal, professional, and civic accomplishments” on June 20, 2007

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Catherine Marshall
Phone: 925-895-4026
cmarshall@capbuilders.org